A free webinar with Christian Kuhn (HAX Academy) and Ivars Krampis-Vanags (AI Master Lab).
User experience in the age of AI: six HAX principles for interface success, and the 7 AI UX "sins" that break the user experience.
Reserve your spot in the webinar →Users shouldn't have to prompt!
Prompting is one of the least efficient ways to interact with artificial intelligence. The command line is the past. Today's user reality is touch surfaces and visual design.
"Making people prompt today is like digging a house foundation by hand when there's an excavator available. Users want to make choices quickly and intuitively in an interface, and get to a result."
— Ivars Krampis-Vanags, AI Master Lab
90% of AI product users get stuck in the chat window
You already know this if you work with products, processes or clients. Our expectations have changed for good. That's why the AI user experience demands a new way of thinking from product builders.
No unnecessary steps!
User experience starts with product architecture. But it has to stay invisible to the user. The Human-Centered AI Experience (HAX) approach increases user retention and product performance in the market.
Register and you'll get access to an interactive card test
7 reasons users abandon AI products


Christian brings more than 20 years of international UX experience — he currently leads the UX Center of Excellence at the agency Optimizer, in Porto, Portugal. He drives the development of award-winning, human-centered products through UX research and behavior-based design. He collaborates with Harvard University (DCE), Singularity University, the Nomura Research Institute in Japan, and other institutions. He has published on UX design, AI product design and behavior design, and teaches UX Leadership, Behavior Design and Human-Centered AI Experiences (HAX) courses on TheStarter.io. He's a PortoAX activist and a Nordic UX Award 2026 jury member.

Partner at AI Master Lab, an AI consultant and trainer who helps Latvian companies and public institutions carry out responsible, systemic AI transformation. A data analysis expert and Microsoft Excel / Power BI consultant with more than 25 years of experience in financial modelling, reporting automation and data visualisation. Founder of Excel Know How and author of its courses — more than 3,500 people have completed his paid training programmes, while his online webinars and events have reached over 20,000 people in Latvia.
"User experience doesn't happen on the screen — it happens in the user's head."
— Christian Kuhn, HAX Academy