On 8 October 2026, AI Master Lab hosted the free webinar "How to Build an AI Product That Speaks the User's Language?", led by Christian Kuhn of HAX Academy and Ivars Krampis-Vanags of AI Master Lab.
We talked about how users' habits and expectations of AI have changed. A good AI product leads the user to the result without unnecessary steps – through a clear, intuitively built interface, not a chat window.
What we discussed
- How the user experience – and with it, expectations of digital products – has changed over the last 30 years.
- How this affects AI products specifically today.
- 6 HAX principles: the Human-Centered AI Experience (HAX) approach to designing AI interfaces that improve user engagement and trust.
- The 7 AI UX "sins": a method for finding where an AI product loses its users, and how to fix it.
Speakers
Christian Kuhn – a user experience (UX) expert with more than 20 years of international experience. He leads the UX Center of Excellence at the agency Optimizer in Porto, Portugal, and teaches HAX courses on TheStarter.io.
Ivars Krampis-Vanags – business consultant, AI Master Lab; AI trainer, data analysis expert and founder of Excel Know How.
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